He Yuxuan is an art director and graphic designer from Shenzhen, specializing in packaging design, typography. Founder of whynotdesign. the studio has worked with many world-renowned brands and received recognition for its outstanding work. He has been shortlisted for TDC Ascenders and served as a judge for OneShow Asia TDC.
With over 50 international awards, including the NY ADC, NY TDC, One Show, Tokyo TDC, D&AD, His work has been exhibited worldwide and published in leading design publication