2021 Winner
Communication Design
IRRGARTEN
IRRGARTEN
Category—Digital
2021 Winner
Communication Design
IRRGARTEN
Additional Credits
AGENCY:
Alisch Berlec Hönow / Stuttgart
PRINCIPAL TYPE:
Avara
CONCEPT:
Website for the concert »IRRGARTEN« (english ?MAZE?) by composer Yiran Zhao.
The website refers to a maze, designed with multiple corridors leading to its center and finally uncovering all the previously hidden information which could only be read when hovering with the cursor.
By reaching the end of the website-maze, the site inverts the scroll direction. Vice versa when arriving at the supposed beginning, the scroll direction gets inverted again thus the visitor will find itself in an endless loop. The website, tries to trick the visitor?s sense of direction, causing them to unintentionally get lost for their own pleasure.