2021 Winner
Communication Design

IRRGARTEN

IRRGARTEN

Category—Digital

2021 Winner
Communication Design

IRRGARTEN

Additional Credits

AGENCY:
Alisch Berlec Hönow / Stuttgart


PRINCIPAL TYPE:
Avara


CONCEPT:

Website for the concert »IRRGARTEN« (english ?MAZE?) by composer Yiran Zhao.



The website refers to a maze, designed with multiple corridors leading to its center and finally uncovering all the previously hidden information which could only be read when hovering with the cursor.



By reaching the end of the website-maze, the site inverts the scroll direction. Vice versa when arriving at the supposed beginning, the scroll direction gets inverted again thus the visitor will find itself in an endless loop. The website, tries to trick the visitor?s sense of direction, causing them to unintentionally get lost for their own pleasure.