2021 Winner
Typeface Design
Jeff Koons Typeface
Jeff Koons Typeface
Category—Student
2021 Winner
Typeface Design
Jeff Koons Typeface
Designer(s)
Ji Eun Lee
Additional Credits
PROFESSOR / INSTRUCTOR:
Pedro Mendes
AGENCY:
School of Visual Arts / New York
PRINCIPAL TYPE:
Neue Haas Grotesk Display Pro
CONCEPT:
To promote Jeff Koon's retrospective exhibition at MoMA, design system and typeface were necessary for the publications. Inspired by "Balloon Dog", which is his most famous work, the typeface made to emulate his balloon installation. The shape of the typeface that looks inflated and stuck represents the personality of his artwork: funny and playful.