2019 Winner
Communication Design

Joan Creative Identity

Joan Creative Identity

Category—Identity

2019 Winner
Communication Design

Joan Creative Identity

Studio

Sunday Afternoon, New York

Designer(s)

Jens Marklund and Juan Carlos Pagan, New York

Client

Joan Creative

Additional Credits

CREATIVE DIRECTION AND TYPOGRAPHY: Juan Carlos Pagan

PRINCIPAL TYPE: Custom

CONCEPT:
We had the distinct pleasure of building the complete identity system for Joan Creative, a new creative agency founded by Lisa Clunie and Jamie Robinson. The name “Joan” is historically eponymous to some of the most badass women. Drawing on a combination of ambition, curiosity, imagination, work ethic, and aforementioned badass-ness, Joans have challenged, questioned, and changed the status quo. Taking inspiration from this ethos, we built a custom logotype around the sword, which was wielded by one of the greatest and most famous Joans of all time:
Joan of Arc.

STUDIO WEBSITE