2018 Winner
Typeface Design
Kinetic
Kinetic
Category—Typeface Design
2018 Winner
Typeface Design
Kinetic
Designer(s)
Noel Pretorius María Ramos, Stockholm and Santiago de Compostela, Spain
Client
NM type
Additional Credits
FOUNDRY: NM type
WEBSITE: kinetictypeface.com
TWITTER: @nm_type
CONCEPT:
Kinetic is a geometric sans serif type family that draws on the simplicity and playfulness of Alexander Calder’s art. Typefaces in this genre tend to look sharp and constructed. Kinetic adopts a different approach by creating a more organic text appearance. The slightly curved endings and the roundness of the shapes give a softer feel. The playful proportions, the large apertures, and the long ascenders define a distinctive typeface made for a light text texture. It is a unique design that renders well on screen and looks good in printed text.