2020 Winner
Communication Design

Lady Gaga “On the Edge”

Lady Gaga “On the Edge”

Category—Editorial

2020 Winner
Communication Design

Lady Gaga “On the Edge”

Designer(s)

Jennie Chang, Robert Festino, Los Angeles

Additional Credits

CREATIVE DIRECTION:
Robert Festino

PHOTOGRAPHY:
Art Streiber

PUBLICATION:
Variety

PRINCIPAL TYPE:
Quainton

DIMENSIONS:
13.25 x 20.25 in.
(33.6 x 51 cm)

CONCEPT:
To open this twelve-page photography essay and story about Lady Gaga’s acclaimed transition from musician to award-winning actor, we looked to create typography that would evoke a bohemian spirit. The photographs that follow demonstrate a contortionist athleticism mirrored in these modified letterforms.