2020 Winner
Typeface Design
Laima
Laima
Category—Typeface Design
2020 Winner
Typeface Design
Laima
Designer(s)
Bogidar Mascareñas, Barcelona
Additional Credits
ENGINEERING:
Joancarles Casasín
QUALITY ASSURANCE:
Azza Alameddine
KERNING:
Bogidar Mascareñas
Radek Sidun
FOUNDRY:
TypeTogether
Prague
CONCEPT:
Laima is the brush-formed stencil from Bogidar Mascareñas. Stencils are often restrictive and industrial, not expressive and flourished. Made by calligraphy instead of a machine, Laima’s twelve styles use the junctures of calligraphic strokes as an opportunity to achieve an uncommon stencil effect, shifting to create unexpected shapes and disconnected overlaps. Laima includes flourishes and alternates for liveliness and variety in individual or branded work—automatically activated swashes based on context, a full range of diacritics, two styles of numerals, and stylistic sets for final forms make Laima ready for brands, letterpress business cards, drop caps, and gourmet labels.
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