2017 Winner
Typeface Design
Lalezar
Lalezar
Category—Typeface Design
2017 Winner
Typeface Design
Lalezar
Designer(s)
Borna Izadpanah, London
Client
Google Fonts
Additional Credits
WEBSITE: borna.design
TWITTER: @BornaIz
CONCEPT:
During the 1960s and 1970s, a genre of filmmaking known as FilmFarsi emerged in Iran. The main focus of the films produced in this period was on popular subjects such as sexual romances, musicals, and unrealistic heroic characters. The movie posters designed to represent these films were also intended to exaggerate these elements through the use of provocative imagery and a particular type of display lettering. Lalezar is an attempt to revive the appealing qualities in this genre of lettering and transform them into a modern Arabic display typeface and a Latin companion.