2020 Winner
Communication Design

Marble: Big Data for Every Child

Marble: Big Data for Every Child

Category—Identity

2020 Winner
Communication Design

Marble: Big Data for Every Child

Studio

Jones Knowles Ritchie

Designer(s)

Adam Vettraino, New York

Client

UNICEF

Additional Credits

GLOBAL CHIEF CREATIVE DIRECTOR:
Tosh Hall

CEO, NORTH AMERICA:
Sara Hyman

CREATIVE DIRECTOR:
James Taylor

SENIOR DESIGNERS:
Esther Li
Alex Rosano

COPYWRITER:
Jen Chandler
Eva Schneider

SENIOR STRATEGIST:
Ana Camargo

SENIOR ACCOUNT MANAGER:
Owen McAleer

FILM AND MOTION DESIGN:
Oliver Keane
Justin Sottile

PHOTOGRAPHY:
Mariana Juliano, Alright Studios

PRODUCTION DIRECTOR:
Rosina Pang-Cordero

3D REDNER ARTIST:
Mat Brown

DIRECTOR OF BRAND:
Grace Dawson

BRAND EXECUTIVE:
Rachel Ptak

PRINCIPAL TYPE:
Maze Sans

CONCEPT:
UNICEF came to us with an innovative initiative called Data Collaboratives, which creates partnerships between big companies and data research scientists in order to transform big corporate data into public good for children. The challenge? No one knows who they are and that they are under the behemoth of UNICEF. That’s where we wanted to help: by giving the platform its own identity and transforming it into a brand that private companies, the public, and researchers could get behind. We took inspiration from children’s marble maze games to create our brand system, a custom typeface called Maze Sans, and the interactive website wearemarble.org.

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