2021 Winner
Communication Design
Medium Brand Identity
Medium Brand Identity
Category—Identity/Branding
2021 Winner
Communication Design
Medium Brand Identity
Additional Credits
WRITER:
Tom Elia
PHOTOGRAPHER:
Mari Juliano
ANIMATOR:
Tomas Markevicius, Eric Park
CONTENT STRATEGIST:
Allison Solomson, Matt Kuzelka
CREATIVE DIRECTOR:
Nick Ace
AGENCY:
COLLINS / New York
PRINCIPAL TYPE:
GT Super, Söhne
CONCEPT:
As founder Ev Williams said after the platform launched, ?The ethos behind Medium is one of openness and democracy?like the Internet itself.?
Since their founding, Medium has pursued of that mission, acting as a counterbalance to the downward spiral of online discourse.
This evolution of Medium encourages deeper relationships between readers and writers ? a place for ideas to be challenged and flourish.
New typographic illustrations and a future-inducing new symbol aim to bring readers and writers into discourse. Language becomes a tool for Medium to engage in conversation and speak in service of the great minds on the platform.