2020 Winner
Communication Design
MLL—Munich Leukemia Laboratory GmbH
MLL—Munich Leukemia Laboratory GmbH
Category—Identity
2020 Winner
Communication Design
MLL—Munich Leukemia Laboratory GmbH
Studio
KMS TEAM GmbH
Designer(s)
Claudia Bajurin, Robert Börsting, Louis Huber, Birgit Rohde, Markus Sauer, Sabrina Weigert, Munich
Client
MLL—Munich Leukemia Laboratory GmbH
Additional Credits
MANAGEMENT:
Simon Betsch
Patrick Märki
COPYWRITER:
Bettina Witzig
BRAND STRATEGY:
Kathrin Schneider
Vera Schnitzlein
ACCOUNT MANAGEMENT:
Lucie Groff
Friederike Neubauer
PRINCIPAL TYPE:
GT-Walsheim
CONCEPT:
Munich Leukemia Laboratory offers reliable diagnostics to tackle leukemia, a disease that afflicts many people in Germany. The aim of the new corporate design was to leverage the claim “See behind. Go beyond” by illustrating the laboratory’s diagnostic and therapeutic approach and make it more easily understandable. The visualization of the idea of reading information from blood takes center stage in the concept. As symbols of the laboratory’s work, blood cells become key visuals, underlined by a set of contrasting colors. They also constitute a complete visual language while conveying the company’s innovative spirit.
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