2020 Winner
Communication Design
Morla: Design
Morla: Design
Category—Books
2020 Winner
Communication Design
Morla: Design
Studio
Morla Design
Designer(s)
Jennifer Morla, Reymundo Perez, San Francisco
Client
Letterform Archive
Additional Credits
PRINCIPAL TYPE:
Akzidenz-Grotesk
GT Cinetype
Hoefler Text
DIMENSIONS:
10 x 10 in.
(25.4 x 25.4 cm)
CONCEPT:
The objective was to create a book that speaks meaningfully to a non-design audience. The cover should entice viewers to open and discover, through essays, project descriptions, and design reflections, how design affects and reflects our culture. It was important to make the content vibrant and accessible, allowing viewers to open at random and be engaged. The intention was to make the book a design object in its own right. To identify sections, essays are printed in dayglow-ink spreads, full-bleed details appear on recto (right-side) pages, and Morla’s “designisms” are printed with white ink on vellum.
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