2020 Winner
Communication Design
Mountain Tea–Song
Mountain Tea–Song
Category—Packaging
2020 Winner
Communication Design
Mountain Tea–Song
Studio
Linshaobin Design
Client
Guangzhou Zifang Enterprise
Additional Credits
CREATIVE DIRECTION:
Shaobin Lin, Shanghai
PRINCIPAL TYPE:
Arial
Noto Fonts
Simsun (custom)
DIMENSIONS:
10.1 x 6.4 x 2 in.
(25.7 x16.2 x 5.2 cm)
CONCEPT:
This gift box packaging contains high mountain teas. The three colors of packaging were designed to better differentiate the concentrations of each tea. Importantly, the visual effect of the firing mark design was scanned from a real firing mark and embossed by laser engraving to call to mind the charcoal-baked process for the tea. Meanwhile, the front side of the packaging was shaped as layer upon layer of mountains to present the concept of the high mountain tea area.
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