2019 Winner
Communication Design
Museum Reinhard Ernst
Museum Reinhard Ernst
Category—Logotype
2019 Winner
Communication Design
Museum Reinhard Ernst
Studio
Q, Wiesbaden, Germany
Designer(s)
Thilo von Debschitz
Client
Museum Reinhard Ernst
Additional Credits
PRINCIPAL TYPE:
Helvetica Bold
CONCEPT:
The Museum Reinhard Ernst is a museum for abstract art. Because abstraction is the process of omitting parts or elements, we cut out a portion of the letterforms in the acronym “mre.” The museum’s building, designed by famous Japanese architect Fumihiko Maki, is based on a distinctive concept: Viewed from above, the building’s plan reveals that a large square atrium is cut out of the building corpus. The square open space symbolizes paintings or works of art that will be displayed in the museum. It also conveys a sense of the mental openness that we practice while contemplating abstract art.
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