2020 Winner
Communication Design
New York Transit Museum
New York Transit Museum
Category—Student
2020 Winner
Communication Design
New York Transit Museum
Designer(s)
Yuting Xie, Shanghai
Additional Credits
INSTRUCTOR:
Carin Goldberg
SCHOOL:
School of Visual Arts, New York
PRINCIPAL TYPE:
Highway Gothic and Monospace
Concept:
The design and typography of this brand identity were inspired by the vintage all-type signages throughout the New York subway system around 1940s. A museum educates visitors about its subject’s past, present and future. Therefore, on top of the vintage visual brand identity I also made some interactive posters and website page to respond to today’s progressing digitized New York transit system.
WEBSITE