2020 Winner
Communication Design

Omaha Performing Arts

Category—Identity

2020 Winner
Communication Design

Omaha Performing Arts

Studio

Pentagram

Designer(s)

Jack Collins, Nicholas Claure, Mary Kate Henry, Xinle Huang, Paul Yoon, New York

Client

Omaha Performing Arts

Additional Credits

PARTNER AND CREATIVE DIRECTION:
Eddie Opara

ASSOCIATE PARTNER:
Kenneth Deegan

STRATEGISTS:
Halle Hewitt
Saundra Marcel

PROJECT MANAGER:
Dana Reginiano

ANIMATION:
Sasha Chertok

SOUND DESIGN:
Tommy Simpson

PRINCIPAL TYPE:
Everett
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DIMENSIONS:
24 x 34 in.
(61 x 86.4cm)

CONCEPT:
Omaha Performing Arts is centered on performance. But more importantly, it takes great pride in the community of Omaha. The core of the mark is a geometric O, stemming from the word “Omaha.” It echoes throughout each of the letterforms in its acronym: opa. The visual system celebrates the life and soul of this incredible institution.

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2020 Winner Communication Design

Omaha Performing Arts