Sandrine Nugue, Paris
Thanh Phong Lê and Bathilde Millet Architects
FOUNDRY: Commercial Type
Orientation was designed in 2015. It was commissioned by the graphic designer Thanh Phong Lê as a way-finding project for new student housing. Because the type would be painted onto a building, one of the constraints was to make a stencil. This fact defined the identity of the typeface and justified the opened slanted cut.
Another request was to design a geometric typeface that would fit with brutalism architecture. I enjoyed playing with legibility of signs: On their own some letters could look abstract, but when they composed a word, the result became readable. Orientation was developed with other weights (Bold, Regular, and Light) and styles (Roman and Italic) and is released by Commercial Type.