2020 Winner
Communication Design
Poetic Friction
Poetic Friction
Category—Student
2020 Winner
Communication Design
Poetic Friction
Designer(s)
Dian Jiao, Brooklyn, New York
Additional Credits
PHOTOGRAPHY:
Dian Jiao
Chengyou Xue
INSTRUCTORS:
Ramon Tejeda
Scott Vander Zee
School:
Pratt Institute
PRINCIPAL TYPE:
Life Roman Regular
DIMENSIONS:
6 x 9 in.
(15 x 22.8 cm)
CONCEPT:
The book contains my design exploration of indirection as a design methodology in various forms. The writing is abbreviated by blocking out paragraphs. The abstract silhouette echoes the book title as poetic visual “friction.” The editorial design examines how to communicate subtlety to elicit mindful interpretations of the content.
INSTAGRAM