Jean-Baptiste Levée, Paris
RENAULT DESIGN: Sidonie Camplan
TEAM: Yoann Minet and Mathieu Réguer
FOUNDRY: Production Type
MEMBERS OF THE TYPEFACE FAMILY/SYSTEM:
Condensed Regular, Condensed Bold, Regular, Bold, Extended Regular, Extended Bold, Condensed Italic, Condensed Bold Italic, Italic, Bold Italic, Extended Italic, Extended Bold Italic, Condensed Italic Plus, Condensed Bold Italic Plus, Italic Plus, Bold Italic Plus, Extended Italic Plus, and Extended Bold Italic Plus
Renault Carname is a typeface system for the interior and exterior badges on Renault vehicles, designed to remain visible even when the car is in motion. Production Type conceived and produced the type with technical assistance from the car design team at Renault. The flexible family of various widths, weights, and slopes covers the spectrum of visual expressions in the Renault line, from hulking, muscular trucks to swift, nimble cabriolets. Renault Carname manages to steer away from the industry’s typically “technical” look while retaining a solid and dependable mood.