Additional Credits

PROFESSOR / INSTRUCTOR:
Brad Bartlett

AGENCY:
Art Center College of Design / Pasadena


PRINCIPAL TYPE:
SangBleu Kingdom, Helvetica Neue, Rockwell Std, and GT America Mono


DIMENSIONS:

24 in x 36 in

60.69 cm x 91.44 cm




CONCEPT:

Roma Publications is a hypothetical rebranding project. Roma is an art publisher and exhibition curator, based in Amsterdam. The identity of the hypothetical rebranding is inspired by Roma's diverse body of works. The logo, with a mixture of different styles of typefaces expresses the modern aesthetic that the publisher primarily presents and the wide range of their published collections. The use of different typeface choices is also cohesively applied to other components of the identity, including ID collaterals and website. Within the identity, brackets are used as a typographic treatment.