2020 Winner
Communication Design
Run Lola Run
Run Lola Run
Category—Student
2020 Winner
Communication Design
Run Lola Run
Designer(s)
Vivian Kong, New York
Additional Credits
INSTRUCTORS:
Olga Mezhibovskaya
Nada Ray
SCHOOL:
School of Visual Arts, New York
PRINCIPAL TYPE:
Futura
DIMENSIONS:
11 x 17 in.
(27.9 x 43.2 cm)
CONCEPT:
In the film, Lola gets the money at the end of each event. The money is a must. What affects the result is how she achieves this goal. The design’s circle represents the “life path” we can never get rid of. I played around with the typeface to present those decisions we make to “fill up” our life goal. The “type form” represents our efforts. We cannot change the life path (the circle), but we can choose how to live in a way we love.