2017 Winner
Typeface Design
Salvaje
Salvaje
Category—Typeface Design
2017 Winner
Typeface Design
Salvaje
Designer(s)
Cristian Vargas, The Hague
Client
Type and Media, Royal Academy of Art, The Hague (NL)
Additional Credits
Foundry: Typozon
Members of Typeface Family/System:
Salvaje Display No. 1, Salvaje Display No. 2, Salvaje Text, and Salvaje Text Italic
Concept:
Salvaje is a typeface family with four styles, two of them display and two more for text use, mainly designed to be used in posters, books, brochures, and magazines. The inspiration for this typeface comes from the “Birds of Paradise,” which are birds who only live in one part of the world (New Guinea/Australia). These birds are very particular in their appearance because they evolved in a more visual way: with big feathers, bright colors, and extreme shape transformation.