2021 Winner
Communication Design
San Francisco Symphony Dynamic Logotype
San Francisco Symphony Dynamic Logotype
Category—Logotype
2021 Winner
Communication Design
San Francisco Symphony Dynamic Logotype
Additional Credits
ANIMATOR:
Tomas Markevicius, Eric Park
CONTENT STRATEGIST:
Christine Takaichi
DIGITAL ARTIST / MULTIMEDIA:
Neil Jackson
PRODUCTION COMPANY:
Dinamo / Basel
CREATIVE DIRECTOR:
Louis Mikolay, Karin Soukup, Ben Crick
AGENCY:
Collins / San Francisco
PRINCIPAL TYPE:
ABC Symphony
CONCEPT:
The San Francisco Symphony is a 108-year old international cultural touchstone with a deep legacy of rewriting the rules to advance the orchestral arts. We were invited to help define and express a new vision for the future of classical music under Music Director Esa-Pekka Salonen, the visionary conductor and composer.
As the Symphony experiments, an ever-evolving logotype brings to life the music itself. We used responsive and variable font technology to add unexpected contemporary behavior ? giving each typographic character the ability to immediately change form in reaction to sound and music.