2020 Winner
Communication Design
Signage Col 4.0
Signage Col 4.0
Category—Exhibitions
2020 Winner
Communication Design
Signage Col 4.0
Studio
S&Co
Designer(s)
Nathalia Jaramillo, Felipe Osorio, Bogotá
Client
Ministerio de Tecnologías de la Información y las Comunicaciones de Colombia
Additional Credits
ART DIRECTION:
Julian Jaramillo
Oliver Siegenthaler
PRINCIPAL TYPE:
Sharp Grotesk
CONCEPT:
Colombia 4.0 is the largest technology and digital culture event in Colombia. For the identity of the event, we decided to celebrate the creativity behind the technology. We created an identity that would reflect the tone and energy of the people behind the innovation, applying a palette of bright colors and using the codes and symbols that are part of the digital language.
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