2020 Winner
Communication Design
Strange Sounds From Beyond
Strange Sounds From Beyond
Category—Posters
2020 Winner
Communication Design
Strange Sounds From Beyond
Studio
Mainstudio
Client
Strange Sounds From Beyond
Additional Credits
CREATIVE DIRECTION:
Edwin van Gelder
Amsterdam
PRINCIPLE TYPEFACE:
GT America (custom)
DIMENSIONS:
33.1 x 46.8 in.
(84.1 x 118.9 cm)
CONCEPT:
Strange Sounds From Beyond (SSFB) is an Amsterdam-based festival and platform for cross-spectrum music. The work is based upon Suprematism, the Russian art movement emphasizing “the supremacy of pure artistic feeling.” Shapes are excerpted from Malevich works; type is in “dialogue” with the shapes, connected via the diagonal lines that create a sense of gradient movement. A custom typeface from GT America—combining American Gothic and European Grotesque faces—was used to create the triangular shapes as a typographic tool, thus achieving a ponderous feeling that translates SSFB into a 2D layer.
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