2020 Winner
Communication Design
SVA: Branding at the Speed of Culture
SVA: Branding at the Speed of Culture
Category—Books
2020 Winner
Communication Design
SVA: Branding at the Speed of Culture
Designer(s)
Jesse Johanning, Esther Li
Client
SVA Masters in Branding
Additional Credits
GLOBAL CHIEF CREATIVE OFFICER:
Tosh Hall, New York
CEO NORTH AMERICA:
Sara Hyman
EXECUTIVE CREATIVE DIRECTOR:
Lisa Smith
GROUP ACCOUNTS DIRECTOR:
Josh Griffin
Jenna Portela
STRATEGY DIRECTOR:
Chris Allan
CREATIVE DIRECTOR:
James Taylor
DIRECTOR OF BRAND/PRODUCER:
Grace Dawson
SENIOR DESIGNERS:
Jesse Johanning
Esther Li
COPY DIRECTORS:
Morgan Doff
Conor Dooley
Willie Miesmer
PHOTOGRAPHER/RETOUCHER:
Simon Verrill
PRINT PRODUCTION DIRECTOR:
Stephen Kwartler
SENIOR ACCOUNT MANAGER:
Hannah Stein
ACCOUNT EXECUTIVES:
Andrea Cihlarova
Elise Salada Hazlett
TYPOGRAPHER:
Berton Hasebe, Commercial Type
RETOUCHER:
Jason Nakleh
PHOTOGRAPHERS:
Jose Espaillat
Mari Juliano
AGENCY:
Jones Knowles Ritchie
PRINCIPAL TYPEFACES:
SVA Platform
SVA Platform—Level 1
SVA Platform—Level 2
SVA Platform—Level 3
DIMENSIONS:
8.25 x 5.9 in.
(21 x 14.2 cm)
CONCEPT:
An unparalleled program deserves an unparalleled identity. SVA Masters in Branding teaches branding as an ever-evolving discipline. We created a brand identity that also continuously evolves, reflecting the unique program structure and the symbiotic flow of brand and culture. We designed a regenerative typeface, curated an evolving color palette, and captured provocative moments and objects of our time. We also created a type book, a campaign using iconic brands to dramatize what it means to be a Master in Branding, and a launch video that occupies the mind of a student of the program as he embarks on his journey.
WEBSITE
TWITTER