2021 Winner
Communication Design
The Cup Brand Identity
![](https://tdc.org/app/uploads/2021/05/TDC67_124C_1-600x338.jpg)
The Cup Brand Identity
Category—Identity/Branding
2021 Winner
Communication Design
The Cup Brand Identity
Additional Credits
PHOTOGRAPHER:
Michael Stone
ILLUSTRATOR:
Ben Gallegos
CREATIVE TEAM:
Caroline Main, Sterling Diaz, San Churnakoses
CREATIVE DIRECTOR:
Michael Stone
CHIEF CREATIVE OFFICER:
Joey Ellis
AGENCY:
GrandArmy / New York
PRINCIPAL TYPE:
OCR-B, GT America Thin
CONCEPT:
An identity system for The Cup which combines classic scorecard typography with ASCII computer art.