2020 Winner
Communication Design

The Neon Museum

The Neon Museum

Category—Student

2020 Winner
Communication Design

The Neon Museum

Designer(s)

Tut Pinto, New York

Additional Credits

INSTRUCTOR:
Scott Buschkuhl

SCHOOL:
School of Visual Arts, New York

PRINCIPLE TYPE:
Custom, inspired by neon signage

CONCEPT:
In a project for my branding portfolio class, I was tasked with creating a new identity for The Neon Museum in Las Vegas. To get a fuller understanding of neon signs, I visited a neon shop in SoHo and got up close and personal with the sign-bending process. This inspired me to make the physical beauty of neon’s Bézier curves a key part of the identity. Brought to life through both print and digital touch points, the identity features a custom logotype and font that embody the same technical structure of neon signage and serve to unite The Neon Museum’s vintage and modern works.

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