2020 Winner
Communication Design
The Neon Museum
The Neon Museum
Category—Student
2020 Winner
Communication Design
The Neon Museum
Designer(s)
Tut Pinto, New York
Additional Credits
INSTRUCTOR:
Scott Buschkuhl
SCHOOL:
School of Visual Arts, New York
PRINCIPLE TYPE:
Custom, inspired by neon signage
CONCEPT:
In a project for my branding portfolio class, I was tasked with creating a new identity for The Neon Museum in Las Vegas. To get a fuller understanding of neon signs, I visited a neon shop in SoHo and got up close and personal with the sign-bending process. This inspired me to make the physical beauty of neon’s Bézier curves a key part of the identity. Brought to life through both print and digital touch points, the identity features a custom logotype and font that embody the same technical structure of neon signage and serve to unite The Neon Museum’s vintage and modern works.
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