2019 Winner
Communication Design
The Next Point of View
The Next Point of View
Category—Identity
2019 Winner
Communication Design
The Next Point of View
Studio
David Galar Design, Barcelona
Designer(s)
David Galar Design and Pràctica, Barcelona
Client
Gravient
Additional Credits
JUDGE’S CHOICE:
Karin Fong
CONCEPT, DESIGN, and ART DIRECTION
David Galar Design and Pràctica
Barcelona
CODE
Thomas Hoek
TYPEFACE DEVELOPMENT
Mikel Romero
MUSIC
Reykjavik606
PHOTOGRAPHY
Kiwi Bravo
VOICEOVER
Ane Guerra
VIDEO
Liten Studio
CAST
Mireia Farran
DESIGN FIRM
David Galar Design
INSTAGRAM
@davidgalardesign
@practica.design
CLIENT
Gravient
PRINCIPAL TYPE
Gravient Diagonal, Gravient Horizontal, Gravient Vertical, and interactive typography and lettering
CONCEPT
Gravient, a virtual and augmented reality company, asked us to develop their brand identity. Their main objective is the creative use of technology for commercial purposes. Building from a standard typeface, we developed a typographic behavior using interaction and three-dimensionality. Letters are set to change depending on the angle from which they’re viewed—this way, the user’s point of view becomes key in determining the shape of the typography.