2020 Winner
Communication Design

The Origin of Life

The Origin of Life

Category—Posters

2020 Winner
Communication Design

The Origin of Life

Studio

SHA inc.

Designer(s)

Natsuki Isa, Kazushige Takebayashi, Shuhei Yokota, Tokyo

Client

BioClub

Additional Credits

ART DIRECTION:
Natsuki Isa
Kazushige Takebayashi

PROGRAMMING:
Shoya Dozono
Junichiro Horikawa
Ryosuke Nakajima

PHOTO RETOUCHER:
Miki Kudo

PRINCIPLE TYPE:
Custom

DIMENSIONS:
33.1 x 23.4 in.
(84.1 x 59.4 cm)

CONCEPT:
The BioClub platform, which aims to promote the biotechnology community, has built a lab/creative work space in FabCafe Tokyo. With the goal of making BioClub more widely recognized, we created a visual symbol through programming and graphic design. The three types of “BIO” typography were inspired by the fact that a protocell, the origin of life, has a simple lipid membrane structure. The design not only derives from the aesthetic sense of the designer, but also explores the possibility of a more organic vision of life by incorporating the laws and dynamics of nature and the physical world.

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