2016 Winner
Typeface Design

The Spirit of Cursive Script

The Spirit of Cursive Script

Category—Typeface Design

2016 Winner
Typeface Design

The Spirit of Cursive Script

Designer(s)

Zhang WeiMin, Shenzhen, China

Client

WESUN Brand Consultant

Additional Credits

CONCEPT:

The font is based on the Jiao Slavery poem. the use of cursive with the Chinese calligraphypen up and down is the law. The font rendering contrasts rough and fine, smooth lines, and up and down strokes. Artistically, the font strokes were magnificent and sometimes delicate. The font design expresses the spirit and meaning of the poetry.