2020 Winner
Communication Design

This Way! Navigation Tools in Visual Communication

This Way! Navigation Tools in Visual Communication

Category—Exhibitions

2020 Winner
Communication Design

This Way! Navigation Tools in Visual Communication

Designer(s)

Marian Misiak, Berlin

Additional Credits

SCENOGRAPHY:
Frederic Gmeiner
Sümeyye

STANDS PRODUCTION:
Łukasz Wójcik

TEXT:
Iwona Kałuża
Marian Misiak

TRANSLATION:
Olga Drenda
“Hermelin”

TYPE FOUNDRY:
Threedotstype

PRINCIPAL TYPE:
Di Grotesk

DIMENSIONS:
Various

CONCEPT:
As a type foundry, we are obsessed with arrows—all our fonts contain additional sets of navigation symbols. This inspired us to go beyond typography and put together a broader presentation: exhibition and catalog. The project aims to explain the historical background of arrows and exciting phenomena related to them. Understanding the context of those signs can help clarify the development of human perception. The spectrum of interpretation is broad: The arrow could have been a tool for killing (as in the case of Robin Hood), it could be an indicator of directions, or it could even be a symbol of love (Cupid’s attribute).

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