2020 Winner
Communication Design
Typographics Design Festival
Typographics Design Festival
Category—Identity
2020 Winner
Communication Design
Typographics Design Festival
Designer(s)
Eva Kate Gabrielsen, Myunghee Kwon, Jeehye Yim, New York
Client
The Cooper Union
Additional Credits
FESTIVAL DIRECTOR:
Cara Di Edwardo
CONFERENCE DIRECTOR:
Alexander Tochilovsky
ART DIRECTION:
Mark Rossi
WEB DESIGN AND DEVELOPMENT:
Nick Sherman / HEX Projects
PYTHON SCRIPTING:
David Jonathan Ross
VIDEOGRAPHY:
Gabriel Fuller-Rodriguez
PRINCIPAL TYPE:
Obviously
CONCEPT:
The design of the 2019 Typographics festival was inspired by bright typographic posters you might see on telephone poles advertising everything from professional wrestling events to get-rich-quick schemes. Such posters often stretch type to fill as much space as possible in a composition. Playing on this idea, the Obviously typeface was used in variable font format to compose responsive text blocks where each headline occupies its full column width, regardless of the text. More moderate weights and widths of Obviously were also used for smaller body type. Conference name badges were automated to fit each name, with randomized color schemes.
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