2020 Winner
Communication Design
Visual Identity for Studio Hejing
Visual Identity for Studio Hejing
Category—Identity
2020 Winner
Communication Design
Visual Identity for Studio Hejing
Studio
KAUKAU
Designer(s)
Kekfeng Lee, Art Direction, Shanghai
Client
Studio Hejing
Additional Credits
CREATIVE DIRECTION:
Zifei Li
PRINCIPAL TYPE:
Helvetica Neue
DIMENSIONS:
16.5 x 11.7 in.
(42 x 29.7cm)
CONCEPT:
Through this visual identity system, we intended to show the working methodology of the artist He Jing, whose art practices are always based on re-empowering daily objects. Therefore, we took the concept of construction and deconstruction as the starting point and then built a typography system that refers to her artwork. The movement of constant transformation is the core idea of the typography system. The logotype blends English and Chinese characters together to indicate the diverse culture background of the artist herself.