2019 Winner
Communication Design
Xiamen Kaoliang Liquor
Xiamen Kaoliang Liquor
Category—Packaging
2019 Winner
Communication Design
Xiamen Kaoliang Liquor
Studio
Fujian Provincial Huayi Designing Co., Ltd., China
Client
Xiamen Kaoliang Liquor
Additional Credits
ART DIRECTION: Miaohua Chen, Fu'an City, China
PRINCIPAL TYPE: Custom
CONCEPT:
This design aims to emphasize the high quality and unique flavor of the liquor. Environmentally friendly, lightweight corrugated paper is applied to the interior and exterior of the packing box, and its special structure features good shock-absorption properties—ensuring the most effective protection during the shipping process.